Influencer Marketing is the need of the hour in crypto space

With the advent of social media, consumers have been observed to have higher affinity towards digital media than traditional media. According to the latest data released by Twitter, it was observed that nearly 40% of purchases made online were due to the recommendations from influencers [1]. With such staggering numbers, influencer marketing not only holds the key to a brand’s success, but they also dominate and drive what a customer sees and buys online. With the ban of crypto advertisements on Google and Facebook, influencers are one of the primary choices for brands to succeed in the cryptocurrency market. They have not only conquered this market, but have also delivered genuine results. Thus, influencer marketing has been the most powerful tool for brands in the crypto sphere. 

GOinfluencer acts as a facilitator between the brands and the influencers to enable the execution of  influencer marketing campaigns as easy as running a FB/Google ad campaign. GOinfluencer is an AI and ML based marketing and business search engine which helps small and medium-sized businesses to reach their target customers. GOinfluencer seeks to help these businesses achieve the marketing power of a large enterprise by reaching their target audiences in the most efficient and cost-effective manner possible. 

How do influencers add value to the crypto community?

The cryptocurrency sphere is ever-evolving with new technologies, new currencies and with highly unpredictable market trends. These complicated issues are too technical for normal investors to deal with, and this is where influencers come into play. They use YouTube, Instagram, and Twitter to resolve these issues and nurture their audience carefully by creating well defined curated content, which gives them a devoted following.

The loyal follower base not only looks at their influencers as role models and experts in their field, but they also welcome occasional promotional schemes as it is organically integrated with their content. Research conducted by MuseFind shows that 92% of consumers would rather purchase a product recommended by an influencer as compared to generic advertisements [2]. According to another report from Social Sprout, 74% of shoppers make purchasing decisions based on social media [3]. Out of these social media consumers, 60% people actively rely on blogs and posts from Influencers for advice [4].This not only increases the influencer’s worth, but also results in high conversion rates due to targeted marketing.

Why is GOinfluencer the best influencer marketing platform?

GOinfluencer assists the brands in choosing the right set of influencers to market their projects. With these filtered influencers, the brands will not only be able to introduce their project to the niche audience, but they can also nudge the users to invest in it. These users not only include commoners but also institutional investors.. Even though it might not garner billions of impressions like social media ads, influencer marketing ensures that the communication is fittingly delivered to that segment of users which drives the growth of the brands. 

Huge social media campaigns and advertisements widely boost a brand’s recognition with millions of random engagements for a short period of time, but with influencer marketing campaigns, brands are able to create long-lasting impressions in the targeted consumer’s mind. Influencer marketing is not a replacement, but it is a whole new avenue, which offers a platform for brands to organically grow and engage with their targeted audience. 

GOinfluencer aims to make this process of Influencer Marketing, budget friendly for brands and data driven for Influencers with AI and Machine learning algorithms for the best results. 

To learn more about GOinfluencer visit GOinfluencer.io

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