Sunday, September 28, 2025
No Result
View All Result
CONTACT
First Crypto News
  • News
  • Bitcoin
  • Ethereum
  • Industry
  • Market Updates
  • Price
  • Coins
  • Press Release
  • News
  • Bitcoin
  • Ethereum
  • Industry
  • Market Updates
  • Price
  • Coins
  • Press Release
No Result
View All Result
First Crypto News
No Result
View All Result

MK DONS BECOMES FIRST FOOTBALL CLUB TO LAUNCH BLOCKCHAIN-VERIFIED COMMUNITY IMPACT PROGRAM WITH ZENKO PROTOCOL

by firstcryptonews
September 4, 2025
in Press Release
MK DONS BECOMES FIRST FOOTBALL CLUB TO LAUNCH BLOCKCHAIN-VERIFIED COMMUNITY IMPACT PROGRAM WITH ZENKO PROTOCOL

Every Home Shirt Sale Automatically Feeds One Child in Milton Keynes Through Revolutionary ‘Hunger Gets Relegated’ Campaign

MILTON KEYNES, UK – MK Dons has partnered with Zenko Protocol to launch the first blockchain-verified community impact program in professional football, ensuring every home shirt purchase automatically provides one meal to a child experiencing food poverty in Milton Keynes.

The groundbreaking ‘Hunger Gets Relegated’ initiative transforms traditional merchandise sales into measurable community support, with fans receiving exclusive NFT certificates proving their direct contribution to local children’s welfare. Each shirt purchase triggers an automatic meal donation, tracked and verified on the blockchain through Zenko’s impact verification system.

Neil Hart, MK Dons CEO, emphasized the program’s direct impact: “You buy one of those shirts and you will feed a child in poverty. It’s that simple. Our fans don’t just support their team – they support their community. Every shirt sold makes a real difference to a local family.”

Revolutionizing Fan Engagement Through Verified Impact

The partnership integrates Zenko’s $ZENKO token ecosystem, where fans earn digital rewards while creating real-world good. Beyond the automatic meal donation, shirt purchasers claim an exclusive club NFT, creating a triple value proposition: supporting the team, helping the community, and earning verifiable impact rewards.

Jason Sibley, CEO of Zenko Protocol, highlighted the scalable model: “MK Dons is proving that sports commerce can be a force for good. When fans buy merchandise, they’re not just showing loyalty – they’re creating measurable community impact with blockchain-verified proof.”

The program addresses a critical local need, with Milton Keynes facing significant child food poverty challenges. Through the partnership, the club aims to provide 10,000 meals by the end of the 2025 season, with progress tracked publicly through on-chain verification.

Setting the Standard for 50+ Club Network

MK Dons serves as the flagship partner for Zenko’s ambitious expansion plan to onboard 50+ football clubs across multiple leagues by 2026. The standardized model allows clubs to customize their community impact focus – from local food programs to environmental initiatives – while maintaining the same blockchain verification and fan reward structure.

Projected Network Impact at 50 Clubs:

  • 50 million + meals provided annually across club communities
  • £2.5 million+ in direct community investment through merchandise sales
  • 1 million+ fans earning impact rewards and building permanent records of their contributions
  • 50,000+ trees planted through environmental partnership options
  • Comprehensive impact dashboard showing collective good created across the entire network

The scalable approach enables smaller clubs to access enterprise-grade impact technology typically available only to major corporations, democratizing community engagement tools across professional football.

Blockchain Technology Meets Community Action

Unlike traditional charity partnerships that rely on trust and periodic reporting, the MK Dons-Zenko program provides real-time, verifiable impact tracking. Every transaction creates an immutable record on the blockchain, ensuring complete transparency in how supporter contributions translate to community benefits.

Key Technology Features:

  • Automatic Impact Execution: Smart contracts trigger meal donations immediately upon shirt purchase
  • NFT Proof Certificates: Fans receive permanent, tradeable proof of their community contributions
  • Real-Time Tracking: Public dashboard shows live progress toward community impact goals
  • Cross-Platform Integration: Rewards integrate with Zenko’s Move-to-Earn, Learn-to-Earn, and Play-to-Earn ecosystem

Transforming Sports Commerce Industry-Wide

The success of the MK Dons pilot positions Zenko to revolutionize how sports organizations engage supporters while addressing community challenges. Early interest from Premier League clubs and international teams suggests rapid adoption of the blockchain-verified impact model.

Read more -> https://www.zenkoprotocol.com/blog/how-one-bold-campaign-blueprint-could-transform-8-million-fans-into-a-force-that-relegates-hunger-while-creating-millions-of-zenko-token-purchases

About the Partnership

MK Dons joins a growing network of forward-thinking organizations using Zenko Protocol to create measurable community impact. Current Zenko partners include Fortune 500 companies like Google, HP, Mastercard, and Lenovo, all leveraging blockchain-verified engagement to improve both business metrics and social outcomes.

The football club expansion represents Zenko’s strategy to bring Web3 technology to mainstream audiences through familiar, valuable experiences. Fans participate in the blockchain ecosystem without needing technical knowledge, creating a seamless bridge between traditional sports support and digital innovation.

About MK Dons Milton Keynes Dons Football Club, founded in 2004, competes in EFL League Two and has consistently demonstrated commitment to community engagement and social responsibility throughout Milton Keynes and surrounding areas.

About Zenko Protocol Zenko Protocol operates the first decentralized engagement economy where users earn $ZENKO tokens for real-world actions – learning, moving, shopping, and playing – while creating verifiable social and environmental impact. With 80,000+ users and partnerships with Fortune 500 companies, Zenko transforms everyday actions into measurable good through blockchain verification.

Contact Information

MK Dons Media Contact: Press Office: [email protected] Phone: 01908 622900

Zenko Protocol Contact: Jason Sibley, CEO: [email protected] Press Enquiries: [email protected]

Related Posts

How Windfall Token Could Redefine Global Wealth Building

How Windfall Token Could Redefine Global Wealth Building

by firstcryptonews
September 28, 2025
0

Wealth building has traditionally been unequal. The wealthy gain access to premium opportunities—private equity deals, large-scale property projects, or exclusive...

Belvarium ($BLV) Is Flying Under the Radar — But Not for Long

Belvarium ($BLV) Is Flying Under the Radar — But Not for Long

by firstcryptonews
September 28, 2025
0

Every crypto cycle produces hidden gems—projects that remain under the radar until suddenly, they’re impossible to ignore. In 2017 it...

“Smart Money Is Moving Into DustFund – And Retail Investors Have a Narrow Window to Follow”

“Smart Money Is Moving Into DustFund – And Retail Investors Have a Narrow Window to Follow”

by firstcryptonews
September 26, 2025
0

In crypto, one signal matters more than almost anything else: where the smart money is going. From early Bitcoin whales...

67LANDER (67L): The Memecoin with Absolute Power

67LANDER (67L): The Memecoin with Absolute Power

by firstcryptonews
September 25, 2025
0

What is 67LANDER? 67LANDER (67L) is the unapologetic, unfiltered, unstoppable memecoin inspired by one of the most iconic and controversial...

Crypto Investors Are Rushing Into Pepesnix

Crypto Investors Are Rushing Into Pepesnix

by firstcryptonews
September 19, 2025
0

The crypto space moves fast, and when investors start rushing into a project, it usually means something big is brewing....

From Red Pill to Blue Pill: The Meme Revolution of $HYPUMP

From Red Pill to Blue Pill: The Meme Revolution of $HYPUMP

by firstcryptonews
September 22, 2025
0

In the world of crypto, memes are more than just jokes — they’re powerful narratives that move markets, shape communities,...

Next Post
NewBitcoin Ecosystem: A Second Chance to Mine Bitcoin with Community-Driven Innovation

NewBitcoin Ecosystem: A Second Chance to Mine Bitcoin with Community-Driven Innovation

Recommended

Mansa AI (MUSA) Reveals Behind-the-Scenes Advancements, Ushering in a New Era of AI-Driven Innovation in Web3

Mansa AI (MUSA) Reveals Behind-the-Scenes Advancements, Ushering in a New Era of AI-Driven Innovation in Web3

7 months ago
Mazuri, the Most Exciting Addition To the Virtual Gaming Metaverse is Almost Here

Mazuri, the Most Exciting Addition To the Virtual Gaming Metaverse is Almost Here

3 years ago
Acxwp Crypto Obtains U.S. MSB License, Fully Safeguarding Trading and Fund Security

Acxwp Crypto Obtains U.S. MSB License, Fully Safeguarding Trading and Fund Security

2 months ago
Topone Exchange: 1000x Leverage and Free Trading, All at Your Fingertips!

Topone Exchange: 1000x Leverage and Free Trading, All at Your Fingertips!

10 months ago
CERTICOS Launch: Shaping the Future of Certification Through Blockchain

CERTICOS Launch: Shaping the Future of Certification Through Blockchain

2 years ago
Colle AI Builds on Bitcoin Integration to Strengthen Multichain NFT Systems

Colle AI Builds on Bitcoin Integration to Strengthen Multichain NFT Systems

5 months ago

First Crypto News

First Crypto News

First Crypto News is the Fastest Crypto News Portal. We Bring the Best and We Bring it Fast.

Bitcoin

Amid Chinese Crackdown, America’s Foundry USA Mining Pool Enters Top Ten Spot

Amid Chinese Crackdown, America’s Foundry USA Mining Pool Enters Top Ten Spot

June 21, 2021

Recent News

FurGPT (FGPT) Prepares Token Release to Strengthen AI Powered Digital Engagement

FurGPT (FGPT) Prepares Token Release to Strengthen AI Powered Digital Engagement

September 26, 2025

Press Release

How Windfall Token Could Redefine Global Wealth Building

How Windfall Token Could Redefine Global Wealth Building

September 28, 2025

© 2020 First Crypto News

No Result
View All Result
  • Home
  • World
  • Science
  • Tech

© 2020 First Crypto News