Officially approved by the Piet Mondrian Estate / Holtzman Trust, engineered and released by ElmonX, dropping on OpenSea 4th June
Piet Mondrian influenced the course of modern visual culture through his pioneering abstract works defined by geometric grids and primary colours. Although he experimented with a range of styles early in his career, he is most closely associated with the De Stijl movement, founded in 1917 by Theo van Doesburg, for which Mondrian developed the theoretical framework known as Neoplasticism. His grid-based compositions have had a lasting influence on modern design, architecture, and visual systems, shaping approaches to structure and layout across many creative fields. Now, for the first time in the Estate’s history, those iconic works have been officially reimagined.
Doodles, the next-generation entertainment company behind culture-defining collaborations with McDonald’s, Adidas Originals, Kellogg’s, AriZona, and G-SHOCK, has partnered with the Piet Mondrian Estate / Holtzman Trust to create Piet Mondrian x Doodles — a collection of digital collectibles and limited edition physical art prints that bring Mondrian’s legendary geometric compositions to a completely new global audience. The collection has been engineered and brought to market by ElmonX, the pioneering platform for licensed fine art digital collectibles, and drops on OpenSea on 4th June.
This is the first time the Estate has ever approved a collaboration that reimagines Mondrian’s original works. Five of his most celebrated compositions have been reinterpreted through the Doodleverse, Mondrian’s precision meeting Doodles’ colour, character, and playful energy. The structure stays. The balance stays. Everything else is new.
Five Masterworks, Reimagined
The collection reimagines five compositions that span Mondrian’s career — from his early geometric experiments to his final unfinished masterpiece:
- Composition with Grid 9: Checkerboard Composition with Light Colors, 1919
- Composition with Red, Black, Blue, and Yellow, 1928
- Composition with Red, Blue and Yellow, 1930
- Composition No. 10, 1939–42, with Blue, Yellow, and Red
- Victory Boogie Woogie (unfinished), 1942–44 Mondrian’s final painting, left incomplete at the time of his death in 1944
What Collectors Get
The Blind Box (555 editions) A special edition celebrating Piet Mondrian, featuring all five reimagined compositions as digital collectibles. Available on OpenSea.
Two Limited Edition Doodles Digital Collectibles with Physical Art Prints (300 editions each, 150 per piece) Two Doodles digital collectibles featuring reimagined versions of Composition with Red, Black, Blue, and Yellow (1928) and Composition with Red, Blue and Yellow (1930). Each digital collectible comes with a redeemable museum-quality physical art print via ElmonX. 20% of the collection features a special screenprint on holographic foil paper (250gsm), while 80% is a screenprint halftone print (300gsm). A real Mondrian Doodles you can hang on your wall at home. Available on OpenSea. Redeemable through ElmonX.
Free VeVe Redeemables (Doodle Dog & Doodle Pencil) Every collector who purchases any piece from the OpenSea collection receives a free redeemable 3D and augmented reality collectible on VeVe, the world’s largest carbon-neutral digital collectibles platform. Two exclusive pieces: Doodle Dog and Doodle Pencil which have been created for VeVe, bringing Mondrian’s iconic grid into an immersive 3D experience. One VeVe redeemable per collectible purchased; once redeemed, it is consumed and cannot be used again. Redeemable through ElmonX, then usable in the VeVe app.
A New Generation Meets Mondrian
Mondrian’s visual language is already everywhere, but not everyone knows where it came from. This collection changes that. The Piet Mondrian Estate / Holtzman Trust and Doodles are bringing one of the most important artists in history directly to a youngerglobal audience across music, gaming, sports, and digital culture in a format they already engage with.
For Doodles, the collaboration represents a powerful return to artistic roots. Doodles has always lived by the ethos “make art, make history, make something” partnering with Mondrian’s Estate gives that phrase genuine historical weight and positions Doodles not as a brand doing brand deals, but as a cultural movement connecting with one of the most important artists who ever lived.
The Doodles community and the Mondrian Estate’s institutional audience, galleries, museums, traditional collectors rarely overlap. Bridging these two worlds creates something genuinely new: a moment where fine art heritage and contemporary digital culture don’t just coexist, they belong together.
Statements
Madalena Holtzman, Trustee, Mondrian/Holtzman Trust: “This is perfect for engaging younger adults and will surely be successful to the extent that Doodles are recognised in dif ferent sectors of the market, from music, gaming, and sports. I approve, and I am excited to see what becomes of this adventure with them.”
Scott Martin (Burnt Toast), Doodles: “Piet Mondrian built a visual language so iconic that it’ s still being remixed a century later , from streetwear to architecture and everything in between. Being trusted by the Estate to work with that legacy , and reimagine these works for the first time in history , is not something I take lightly . I’m honoured to help bring Mondrian to a new age of collectors.”
Jacob Elmon, Co-Founder, ElmonX: “Bringing together one of the greatest artists of all time with one of the most recognised and culturally relevant brands in web3, that’ s not something that happens every day . Mondrian’ s work defined modern visual culture. Doodles is defining what comes next. When we saw the opportunity to bring these two worlds together as digital collectibles and physical art prints, we knew this was a landmark moment. This is exactly what ElmonX exists to do, create historic collaborations that push art and collecting forward.“
Availability
Piet Mondrian x Doodles drops on OpenSea on 4th June. Discover more at elmonx.com/pietmondrian-doodles
About Piet Mondrian
Piet Mondrian (1872–1944) was a Dutch painter whose work helped shape the course of modern visual culture through his pioneering abstract compositions. After an early career that explored a range of representational styles, he became closely associated with the De Stijl movement, founded in 1917 by Theo van Doesburg, with Mondrian asone of its central figures and leading theorists. Within this context, he developed Neoplasticism, a disciplined approach to abstraction based on vertical and horizontal lines, primary colours, and carefully balanced asymmetry.
His mature work has had a lasting impact on modern design, architecture, and visual communication, influencing approaches to structure, layout, and visual harmony across a wide range of creative disciplines.In 1940, Mondrian moved to New York City, where the energy of Manhattan’s grid and the rhythm of boogie-woogie jazz informed his late paintings, including the unfinished Victory Boogie Woogie.
About the Collaborators
Doodles is a next-generation entertainment company creating immersive storytelling experiences across original content, music, digital collectibles, live activations, and lifestyle products, and is well known for its culture-driven collaborations with global brands including McDonald’s, Adidas Originals, Kellogg’s, AriZona, and G-SHOCK. At its core is a vibrant community of creators, collectors, and fans who actively shape the Doodleverse through Doodles AI, a proprietary model trained exclusively on its original character library, allowing anyone to generate studio-grade output in Doodles’ iconic style in seconds. makedoodles.ai
ElmonX is a pioneering platform for licensed fine art digital collectibles and next-generation artifacts. Founded in 2020 by Brandon and Jacob Elmon, ElmonX specialises in contemporary, modern, and impressionist NFT art, creating authenticated, limited edition digital collectibles. Previous releases include works associated with Leonardo da Vinci, Van Gogh, Monet, Rodin, and Hokusai. elmonx.com
About OpenSea
OpenSea is the world’s first and leading NFT marketplace, now offering token trading, cross-chain swaps, and an integrated portfolio that brings digital assets together in one place across multiple blockchains. With the goal of making ownership easy, open, and accessible to everyone, OpenSea continues to build for the future of digital assets, without limits. To date, the platform has facilitated billions of dollars in transaction volume. For more information, visit opensea.io.
VeVe is the world’s largest carbon-neutral digital collectibles platform with over 8 million NFTs sold, featuring premium licensed collectibles with 3D viewing, augmented reality, and showroom experiences. veve.me
